Mitsubishi takes exhibitions into the virtual world

The e-F@ctory Alliance trade show is the first full exhibition to be staged using Mitsubishi Electric’s new virtual exhibition venue, and the first virtual show by a global major to deliver a convincing and rewarding visitor experience, achieved using the V-Ex platform.

Designed to deliver an immersive journey for visitors combining access to technology experts via video and a wealth of reference material delivered direct to your PC, iPad or tablet, the entire exhibition venue has been rendered in great detail and heralds a number of industry firsts.

Embracing the ‘new’ is an important part of the experience, but the show’s creators are quick to point out that the Mitsubishi Electric Virtual Exhibition Venue and the e-F@ctory Alliance Exhibition have been created to support ‘live’ events, bridging the gap between real life events that are already popular and well attended.

A spokesperson for V-Ex makes it clear that this is an extension of a live event, not a replacement ‘Mitsubishi holds a live exhibition and technology forum for the e-F@ctory Alliance where all the company’s technology partners have the opportunity to meet face-to-face and present, discuss and examine new technologies and new applications. Like many other live events, this event is very popular.

‘What we set out to do with the virtual show however, was to build on that experience, as technology leaders in factory automation platforms and industrial communication software the client wanted to take what they liked best about an exhibition experience and use technology to see what was possible with the latest rendering and online interactive tools.

‘If we could add the convenience and interactivity of visiting a show at your own leisure from the office, from home or on the move, by making it available 24/7 to anyone on the planet with an internet connection, we felt we could help visitors access information on demand while experiencing some of the pleasure in wandering around and looking at what’s new and having the experts tell you all about it. We feel the e-F@ctory show does just that.‘

‘We have also taken into account the meteoric rise of Wi-Fi enabled mobile devices with high-res screens, powerful graphics capability and interactive touch-screens. The ability for us to produce the exhibition venue in such great clarity and allow visitors to move around it so smoothly has coincided nicely with a step change in the connectivity and quality of computing hardware and mobile communication devices.

There are over thirty exhibition stands in the e-F@ctory Alliance exhibition hall at www.e-factory-alliance.com/exhibition . Just like a traditional trade show there is a mix of shell scheme stands with a limited number of product hotspots, but the opportunity is also there to take space only and create a bespoke exhibition stand.

The e-F@ctory show houses a large themed Mitsubishi Electric exhibition stand designed just for the virtual venue, other members have transported their existing stand designs to the virtual world; one such is fieldbus protocol vendor CLPA.

So what does the future hold? ‘Mitsubishi has the next two exhibitions planned and while the e-factory-alliance show is only open to alliance members to exhibit, other shows such as an energy themed event may be opened-up to any company that would like to exhibit.

The virtual exhibition platform already comes with the tools to allow exhibitors to have an input on the design and build of their own shell scheme stand, it also provides full content management tools and opportunities to promote and optimise the content of the exhibition stands themselves.